I’m so HAPPY you’re here!
LIVING FOR THE CREATIVE “AHA!”
Hello there, I’m Krystal, a seasoned 3D Environmental Designer who specializes in crafting immersive and unforgettable brand experiences with over 15 years of expertise.
Every project is unique, and so is my approach. I tailor each design to align seamlessly with your brand, giving you a visual identity that is authentic and powerfully you.
My portfolio of work, which I am truly proud of, has been made possible by collaborations with many amazing clients.
thank you!
MY Creative Process
Brainstorm
It's akin to a treasure hunt within your own mind, digging up nuggets of creativity and insight. These ideas can be quirky, unconventional, or even bizarre, but that's the beauty of brainstorming—they challenge the status quo and open the door to groundbreaking concepts.
Refinement
Carefully select the most promising concepts from the plethora of brainstormed ideas, nurturing them into fully developed creative concepts, whether they manifest as art pieces, stories, designs, or any other form of creative expression.
Inspiration
Inspiration is like a portal to an alternate realm of imagination. It often begins with a simple idea, an observation, or a fleeting emotion that captures the artist's or creator's attention. From there, it serves as a launchpad for the mind to explore uncharted territories, bridging the gap between the known and the unknown.
The “Why” &
Concept Development
Concept development is an ongoing, dynamic process for creatives. It's not a linear path but a cyclical one, with each project informing the next. This process allows you to explore your creativity, communicate your ideas, and leave a lasting impact on your audience through your unique artistic vision.
Direct Edge for Time Machine
Time Machine
Displays
Design shop-in-shop cannabis fixtures for the Time Machine brand, capturing their playful, futuristic narrative. This playful sci-fi themed fixture pack will bring drama to their dealer network, putting the Time Machine brand front and center.
Time Machine highlighter to have lenticular graphic with electrical moving electrical current.
Galaxy wrapped base.
Astronaut helmet highlighter with a reflective disco ball interior.
Color blocked merch
risers for a pop of color!
Additional display concept
Take me to your leader... or your nearest intergalactic cannabis shop!
Caution: Galaxy Floor - an eye-catching and playful aisle violator.
Direct Edge for Coors Light
Camp Coors
Rustic timber beams frame the entrance to Camp Coors, serving as a focal point for merchandising between the two uprights.
Crafting a summer entry takeover, I drew inspiration from the nostalgic charm of attending summer camp. Welcome to Camp Coors. Channeling the nostalgia of classic summer camps, Camp Coors whisks you away to those treasured childhood memories.
Direct Edge for Peroni Nastro Azzurro
Peroni vespa
A corrugated display inspired by Italy, spotlighting the Peroni brand in the grocery aisle and showcasing its effortlessly chic Italian vibe.
Embark on a scenic ride through the enchanting Italian countryside on this chic Peroni Vespa, followed by a delightful market-inspired cart brimming with refreshing Peroni. And when you're ready to suggest a picnic, simply say "Andiamo a fare un picnic!"
A vintage crate Blue Moon truck forms the base of this display, featuring fun kits that transforms it into a seasonal showpiece.
Direct Edge for Blue Moon
Blue Moon
Truck
A timeless corrugated display for Blue Moon designed to adorn the grocery aisles year-round. The concept centers on creating a durable, evergreen base display that can be easily refreshed with seasonal updates using a simple kit. It’s designed to entice customers to grab a case of Blue Moon and fully embrace the spirit of the season.
Direct Edge for Coors Light
A corrugated sunset archway leading you to the good life: Coors Light in hand on a dusty country road. Pssshh... ahhhh!
Coors Light
Country
Howdy, cowboy! This Coors Light display captures the essence of warm summer nights and lively music festivals. Kick up your boots and enjoy a Coors Light as this display comes to life with country music-inspired embellishments, warm tones, and a reclaimed fence wood reminiscent of what you'd see driving down a backcountry road.
A compact takedown version of the larger display, ideal for retailers with limited space constraints.
Creative Wanted
Bespoke ROoms
Bringing the world of design within everyone's reach by offering pre-packaged room designs, accompanied by interactive shopping lists and carefully curated accessories, to provide a holistic and immersive design journey.
VISIT MY ETSY shop
Field tiles, each one uniquely bathed in a spectrum of vibrant blue hues, create a special backdrop for your daily rituals.
Jacuzzi Bath Remodel
Family Bath tV commercial
shoot
Design a bathroom set where vibrant aesthetics meet the latest trends, turning your daily routines into a joyful experience. This carefully curated set blends functionality with a burst of colors, creating an atmosphere of liveliness and comfort for the whole family.
A yellow rug and colorful accessories enhance the blue tiles, creating a striking contrast in the color story.
Vital Proteins
double-decker
Experiential tradeshow booth
Create a double-decker trade show booth that features an open-air design. The first floor should house two sleek smoothie bars, while the second floor should host a showroom with two private meeting areas. The key feature of this booth is it’s eye-catching billboard-style focal walls, adorned with vibrant and imaginative visuals that draw attention from every corner of the show floor.
I’m thrilled to embark on a creative journey with you. Let’s explore new ideas, spark imagination, and craft wonderful stories together.
